Amazon Prime Video Ads are engaging video ads that allow for your product to be viewed by more intended audiences.
Objectives
These seven steps will help you get started in setting up a Prime Video Ad campaign. By the end of this "how-to" article, you will be able to ...
- Understand how to set up a Prime Video Ad campaign.
- Adjust any minor edits to your campaign.
- Launch your campaign.
Step 1: Find Your Prime Video Deals
- Click the "Discovery" section in the Inventory Hub.
- Locate Prime Video deals.
- Select the deal you want to activate.
Step 2: Create a Prime Video Order
- Choose the "Awareness" goal to increase the most awareness.
- Choose KPI “Reach."
- For the optimization strategy, choose "Prioritize spending in full budget, while maximizing performance."
Step 3: Create a Prime Video Line Item
- Choose the line type of "Video."
- Assign the correct product category. Then, choose one subcategory that classifies the campaign.
Step 4: Attach the Prime Video Ads Deal
- Click change beside the "Deals" category to locate Prime Video deals.
- Search your deal in the deal selection" pop-up, click "Add" and "Save changes."
- Save to add Prime Video Targeting.
Step 5: Modify Targeting
- Adjust targeting restraints and block/allow lists if needed.
Step 6: Adjust Delivery Settings
- Adjust delivery settings like dates, budget caps, and frequency caps if needed.
Step 7: Include Bid Guidelines
- Put the fixed CPM rate into the base bid and max average CPM sections.
Step 8: Launch Your Campaign
What have you accomplished?
The steps from this article have provided you with the knowledge to...
- Create your own Prime Video Ad campaign.
- Make the necessary edits to your campaign.
- Publish your campaign.