A line item is a specific component within your campaign that details the parameters and configurations for delivering ads.
Objectives
This how-to article will detail the steps to successfully create line item. By the end of this article you will be able to...
- Understand the one of the key components creating an effective campaign.
- Create a line item completely focused on your advertising goals.
Step 1: Select Create line item
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Navigate to "Campaign manager." Locate "Line items" and click "Create line item."
Step 2: Select advertiser and order
- Choose the advertiser and order to put this line item under.
Step 3: Name line item
- Assign a name to your line item.
Step 4: Select media type
- Choose from display, video, audio, and podcast.
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The type of media determines what inventory to display creatives on. For the purpose of this how-to article, the display option will be used.
Step 5: Choose product settings
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Select a category and subcategory of your line item.
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Example: Finance, Commercial (category) Banking, Savings (subcategory).
Step 6: Add inventory settings
- Depending on the media type you have selected in Step 4, different inventory options will be available. This article shows what options would be available for a display media type. If you would like to change these settings, go to the "Change" button on the right.
- Add deals. If you have already created a deal, you can locate it by clicking "Change" besides "Deals." Then click "Add" to add to the campaign.
- Add inventory groups. These are reusable groupings of deals that can be added to line items.
Step 7: Set targeting options
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Expand your targeting options by clicking “Add targeting.”
- Select audiences you want to target. This can include demographic, interest-based, or behavioral targeting.
- Specify the locations where your ads will be, and choose devices (desktop, mobile, tablet, etc) you want to target.
- Include/exclude site domains for your line item.
- You also have the new ability to target by categories, products, or related products for the contextual targeting display.
Step 8: Set delivery settings
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By default, the line item flight dates will match the flight dates set for the order. If you want to choose custom dates, they must be within the order’s flight date range.
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Set a budget cap in order to set a limit on how much budget gets spent per day/month. Then, choose a pacing option for the budget.
- Adjust fees if needed.
- Decide whether to set a limit on the number of times the same user can see any creatives in this line item on a single screen.
Step 9: Choose bidding options
- Choose from two bidding priorities for your line item: "Prioritize spending full budget, while maximizing performance" or "Prioritize KPI target." It is recommended that you use the bidding priority from the order.
- Select your base bid. This is the ideal amount that you’d like to pay (per 1000 impressions) for your ad inventory.
- Set the maximum average CPM to be automatically optimized or manually set.
Step 10: Book line item
- Select "Book as line item" at the bottom of the page to complete the process.
What have you accomplished?
After reading this how-to article, you should now be equipped with the skills to...
- Create a line item.
- Continue to the next steps of creating creatives for a specific line item.