Creatives are the actual ads that potential customers will see. Display creatives allow for advertisers to display multiple images of their product/brand to both desktop and mobile users.
Objectives
In this how-to article, you will learn how to...
- Create and publish a display creative.
Step 1: Navigate to creatives section of Amazon DSP
- Navigate to “Campaign manager.”
- Click on “Creatives” and “Create creative.”
Step 2: Choose the type of creative
- Click “Continue” under the display option of your choosing. Options include standard display and third-party-served display. For the purpose of this how-to article, the standard display option will be used.
Step 3: Name your creative
- Give your creative a name and make sure all other basic settings are correct.
Step 4: Add a click-through
- Choose a destination URL. The destination URL will provide a link to where the user will be navigated to once the creative is clicked. In this how-to article, coffee beans will be used as the example product.
Step 5: Upload assets
- Select images you would like to use for the creative. Or, choose from Amazon’s own creative assets.
- Test out different placements of the images.
Step 6: Choose final settings
- First, select where in the asset that you would like the AdChoice tag to show.
- Check the “Border” box if you would like to add a border to all assets in this creative.
- Third party click URL, third-party impression URL, and additional HTML are all optional settings.
Step 7: Save your creative
- Once it is approved, your creative will be attached to your line item.
What have you accomplished?
After reading this how-to article, you should now be equipped with the skills to...
- Design your own display creative.
- Publish a creative aimed at attracting more customers to your product or brand.