Component-based creatives use components or product ASIN details to generate multiple creatives.
Objectives
In this how-to article, you will learn how to design a component-based creative.
Step 1: Navigate to creatives section of Amazon DSP
- Navigate to “Campaign manager.”
- Click on “Creatives” and “Create creative.”
Step 2: Choose the type of creative
- Select the component-based option and click "Continue."
Step 3: Name your creative
- Give your creative a name and make sure all other basic settings are correct.
Step 4: Add a clickthrough destination
- For component-based creatives, you have two options for a clickthrough: "Products on Amazon" and "Other website." This article will focus on the "Products on Amazon" option.
Step 5: Select products to advertise
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Enter the ASIN of your product(s) you want to be displayed in your creative. You can search, enter a list, or upload your own. You are able to list one product or multiple.
Step 6: Add settings
- Choose specific settings for your creative.
Step 7: Select placements
- Choose placements for your creative.
Step 8: Add optional, advanced settings
- Amazon gives you the option to add even more advanced settings to your creative. Most are optional.
Step 9: Save your creative
- Click "Save" to save your work. The creative will then be ready to be associated with the line item.
What have you accomplished?