--- title: How to Create Custom Audiences description: Creating audiences can help you target specific groups of potential and past buyers. --- [Skip to content](https://knowledge.wbxcommerce.com/how-to-create-audiences#main-content) English Show submenu for translations [Customer portal](https://knowledge.wbxcommerce.com/wbx-client-portal?hsLang=en) ![WBX-Logo-KO-Blue-slash.png\]](https://knowledge.wbxcommerce.com/hs-fs/hubfs/WBX-Logo-KO-Blue-slash.png?height=40&name=WBX-Logo-KO-Blue-slash.png) - [Blog](https://487283.hs-sites.com/blog) Open main navigation Close main navigation - [Blog](https://487283.hs-sites.com/blog) - English Show submenu for translations - [Customer portal](https://knowledge.wbxcommerce.com/wbx-client-portal) - Go to www.wbxcommerce.com Go to www.wbxcommerce.com Welcome to the WBX Commerce Knowledge Base. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge.wbxcommerce.com/?hsLang=en) 2. [Amazon DSP Support](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en) 3. [Audience](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#audience) # How to Create Custom Audiences ## Creating audiences can help you target specific groups of potential and past buyers. ### **Objectives:** An audience refers to a group of users that are targeted for advertising based on specific criteria. You have the ability to create your own audiences for a product/brand on Amazon DSP. After reading this how-to article you will be able to...  - Create a specific audience to target. - Customize the way that your spread awareness about you product/brand. #### **Step 1: Navigate to advertiser section** - Select the advertiser you want to use. ![](https://knowledge.wbxcommerce.com/hs-fs/hubfs/Screenshot%202024-07-16%20at%2011-44-49%E2%80%AFAM-png.png?width=477&height=290&name=Screenshot%202024-07-16%20at%2011-44-49%E2%80%AFAM-png.png) - Select "Audiences" and click "New audience." ![](https://knowledge.wbxcommerce.com/hs-fs/hubfs/Screenshot%202024-07-17%20at%208-11-47%E2%80%AFPM-png.png?width=688&height=294&name=Screenshot%202024-07-17%20at%208-11-47%E2%80%AFPM-png.png) #### **Step 2: Choose audience type** - Choose from 16 different audience types. This article will use the "Products" option. ![](https://knowledge.wbxcommerce.com/hs-fs/hubfs/Screenshot%202024-07-16%20at%2012-10-22%E2%80%AFPM-png-1.png?width=597&height=359&name=Screenshot%202024-07-16%20at%2012-10-22%E2%80%AFPM-png-1.png) #### **Step 3: Enter the product ASIN** - Enter the ASIN of your product(s). This article will use coffee pods as an example. - In order to locate the ASIN of a product, click on the link to the page of the product. The ASIN is a 10 digit combination of numbers and letters in the URL. ![](https://knowledge.wbxcommerce.com/hs-fs/hubfs/Screenshot%202024-07-25%20at%2010-19-04%E2%80%AFAM-png.png?width=688&height=54&name=Screenshot%202024-07-25%20at%2010-19-04%E2%80%AFAM-png.png) ![](https://knowledge.wbxcommerce.com/hs-fs/hubfs/Screenshot%202024-07-16%20at%2012-20-52%E2%80%AFPM-png.png?width=454&height=259&name=Screenshot%202024-07-16%20at%2012-20-52%E2%80%AFPM-png.png) - If the correct ASIN is added, a visual of the product will appear on the right. ![](https://knowledge.wbxcommerce.com/hs-fs/hubfs/Screenshot%202024-07-16%20at%2012-22-11%E2%80%AFPM-png.png?width=449&height=222&name=Screenshot%202024-07-16%20at%2012-22-11%E2%80%AFPM-png.png) #### **Step 4: Select and name audiences** - Choose audience behaviors to target. - Create a name for each audience. Ex. "CoffeePods-ProductViews." - Set a lookback period. This is the time period that includes all audience members that preformed the audience behavior. ![](https://knowledge.wbxcommerce.com/hs-fs/hubfs/Screenshot%202024-07-19%20at%202-12-44%E2%80%AFPM-png.png?width=688&height=387&name=Screenshot%202024-07-19%20at%202-12-44%E2%80%AFPM-png.png) - Click "Add a description" and write short description for your audience.  **![](https://knowledge.wbxcommerce.com/hs-fs/hubfs/Screenshot%202024-07-19%20at%202-21-36%E2%80%AFPM-png.png?width=284&height=241&name=Screenshot%202024-07-19%20at%202-21-36%E2%80%AFPM-png.png)** #### **Step 5: Add the audience to your campaign** - Navigate back to the audiences tab under "Advertiser." - Search for your new audience in the search bar. - Add your audience. ### **What have you accomplished?** After reading this how-to article, you will now be equipped with the skills to... - Create a unique audience for your product or brand. - Target groups of people more efficiently.   - [Amazon DSP Support](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#main-content) - [DSP Overview](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#dsp-overview) - [Advertiser](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#advertiser) - [Order](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#order) - [Line Item](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#line-item) - [Creative](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#creative) - [Video Ads](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#video-ads) - [Audience](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#audience) - [General Support](https://knowledge.wbxcommerce.com/amazon-dsp-support?hsLang=en#general-support) - [General WBX Commerce Information](https://knowledge.wbxcommerce.com/general-wbx-commerce-information?hsLang=en) - [Blog](https://487283.hs-sites.com/blog) [![Chill listening crop-3](https://knowledge.wbxcommerce.com/hs-fs/hubfs/WBX-Mark.png?width=20&height=24&name=WBX-Mark.png "Chill listening crop-3")](https://wbxcommerce.com/) Copyright © 2026, WBX Commerce