Creating an Advertiser is the beginning of your advertising journey on Amazon DSP.
Objectives
Advertisers are the building blocks of campaigns. By the end of this "how-to" article, you will be able to ...
- Build an advertiser.
- Understand the specifics involved in creating an advertiser.
Step 1: Create an Advertiser
- Navigate to the "Advertisers" section of your campaign manager.
- Select "Create advertiser."
Step 2: Fill out Information
- Fill out the appropriate information in the Contact Information section.
Step 3: Choose Invoice Details
- Choose either "Manager account" or "Advertiser account" for invoice preferences.
- Tip: If "Manager account" is chosen, then all invoices will be addressed to you as the customer. If "Advertiser account" is chosen, then all invoices will be addressed to the advertiser as the customer.
Step 4: Build Exclusion/Target Lists
- List any domains you want to exclude or target.
Step 5: Save Information
- Choose pricing transparency settings and click "Save" at the bottom of the page.
What have you accomplished?
The steps from this article have provided you with the information to ...
- Create an advertiser.
- Gain insight into how advertisers function.
- Continue your Amazon ad campaign journey.