Video creatives allow you to promote your brand or product through a video ad.
Objectives:
In this how-to article, you will learn how to...
- Create and publish a video creative.
Step 1: Navigate to creatives section of Amazon DSP
- Navigate to “Campaign manager.”
- Click on “Creatives” and “Create creative.”
Step 2: Choose the type of creative
- Click “Continue” under the video option of your choosing. Options include standard video and third-party-served video. For the purpose of this how-to article, the standard video option will be used.
Step 3: Name your creative
- Give your creative a name and make sure all other basic settings are correct.
Step 4: Add a click-through
- Choose a destination URL. The destination URL will provide a link to where the user will be navigated to once the creative is clicked. In this how-to article, ?
Step 5: Upload assets
- Select the video you would like to use for the creative. Or, choose from Amazon’s own creative assets.
Step 6: Choose the ad experience
- Choose from either Streaming TV or Online video for your ad experience. This is where your video creative will be shown.
Step 7: Add optional, advanced settings
- Add a Third-party impression URL. This is pinged when the creative is displayed.
- Add specific categories that your creative falls under.
Step 8: Save your creative
- In order for a creative to be approved, it must be attached to a line item. Once it is approved, it will automatically launch.
What have you accomplished?
After reading this how-to article, you should now be equipped with the skills to...
- Design your own video creative.
- Publish a creative aimed at attracting more customers to your product or brand.